Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Free Talk Assaad Kassis: 'We will survive this period' Lebanon has been in a state of emergency since late-2019, pummeled by a crisis after another. On top of everything...
