Measurement

News In Brief

Pikasso Italia introduces the third installment of its Milano digital display collection

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

News In Brief

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals

News In Brief

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers...

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

News In Brief

AppsFlyer rolls out Privacy Sandbox on Android

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies,...

Industry Talk

Data transparency reignites Gen Z advertisers

When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with...

Digital/Tech

Is ‘Attention’ Getting Your Attention?

Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...

News In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

News In Brief

TikTok drives impact for Mondelez in Saudi Arabia

News In Brief

AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins