Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Advertising Are you not entertained? Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....
Digital How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...
News In Brief TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform A Nielsen Study Shows that Return on Advertising Spends (ROAS) on TikTok is 3.5 times higher than all other media*
News In Brief TikTok For Business Partners with Shopify to Connect Users with Brands in the Middle East
Advertising What are the new online, offline campaigns launched in MENA this past week (28 February – 06 March 2021)? What are the new campaigns in the Mena Region that run the past week (28 February – 06 March 2021)...
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