Online Advertising

News In Brief

Ayshei.com, the first-of-its-kind Web3-enabled marketplace is now live in the UAE

News In Brief

Desktop video ads facing another year of decline

Digital/Tech

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...

News In Brief

Lexus’ Saudi space expedition online coverage gains impressive views

Advertising

Are you not entertained?

Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...

News In Brief

Video series by TikTok highlights how brands can drive results during Ramadan

News In Brief

Can retail media publishers grow their revenue through ad-filtering users?

News In Brief

MetLife & ◡ and us launch uncommon wellness website to help people switch off

News In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

A Nielsen Study Shows that Return on Advertising Spends (ROAS) on TikTok is 3.5 times higher than all other media*

Digital/Tech

ADON Boost, a new digital tool designed to ease online advertising

News In Brief

Omada and Augustus Media go into partnership for Media & Ad Tech Solution Services

News In Brief

TikTok For Business Partners with Shopify to Connect Users with Brands in the Middle East

News In Brief

FP7 McCann, Most Awarded Agency from MENAT at The Webby Awards

Advertising

What are the new online, offline campaigns launched in MENA this past week (28 February – 06 March 2021)?

What are the new campaigns in the Mena Region that run the past week (28 February – 06 March 2021)...