Digital How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...
Digital MindField’s Saudi Journey - an interview with Business Director Layal Khodary MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
Ads of the Week Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, rolled out a groundbreaking achievement with their latest campaign for...
Ads of the Week Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Digital Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’ It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
News In Brief UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
