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New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12-Mar-2025

This Ramadan, Snap is redefining snapping for brands Image

News In Brief

This Ramadan, Snap is redefining snapping for brands

ArabAd's staff 14-Feb-2025

Rotana TV names SPEX exclusive media partner for TV and digital advertising Image

News In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

ArabAd's staff 5-Feb-2025

How Connected TV is Transforming Consumer Engagement! Image

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13-Jan-2025

News In Brief

Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund

ArabAd's staff 28-Nov-2024

Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising Image

News In Brief

Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising

ArabAd's staff 28-Nov-2024

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies Image

News In Brief

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies

ArabAd's staff 26-Nov-2024

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region Image

News In Brief

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region

ArabAd's staff 24-Nov-2024

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers Image

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20-Nov-2024

Panda, SCAI and Faden Media to build an AI-driven media network Image

News In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

ArabAd's staff 24-Oct-2024

Equativ and Azraq join hands to empower clients to make positive environmental impact in the UAE Image

News In Brief

Equativ and Azraq join hands to empower clients to make positive environmental impact in the UAE

ArabAd's staff 23-Oct-2024

Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign Image

Advertising

Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign

ArabAd's staff 15-Oct-2024

New campaign by VML Riyadh promising no gamer is left behind with stcplay Image

Advertising

New campaign by VML Riyadh promising no gamer is left behind with stcplay

ArabAd's staff 15-Oct-2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Snapchat partners with ROI Hunter to supercharge retailers’ performance Image

News In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance