Digital Advertising

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

News In Brief

This Ramadan, Snap is redefining snapping for brands

News In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

News In Brief

Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund

News In Brief

Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising

News In Brief

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies

News In Brief

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

News In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

News In Brief

Equativ and Azraq join hands to empower clients to make positive environmental impact in the UAE

Advertising

Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign

Advertising

New campaign by VML Riyadh promising no gamer is left behind with stcplay

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

News In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance