Digital Advertising

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

14-Aug-2024

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31-Jul-2024

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

6-Jul-2024

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2-Jul-2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13-May-2024

News In Brief

Snap's Advanced Partner Program launched to advance agency expertise on Snapchat

3-May-2024

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

2-May-2024

News In Brief

Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours

29-Apr-2024

Ads of the Week

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign

ArabAd's staff 3-Apr-2024

News In Brief

Snapchat and OptimizeApp to empower SMEs in MENA

11-Mar-2024

News In Brief

Meta and Damac discuss AI trends in real estate

10-Mar-2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5-Mar-2024

News In Brief

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS

12-Feb-2024

News In Brief

Social Media advertising on the rise since 2017

26-Jan-2024

Digital/Tech

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

23-Jan-2024