Purpose

News In Brief

The Creative Floor Healthcare Awards' Talent & Diversity Fund granted to four charities this year

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

Ads of the Week

This Ramadan Puck supports Lebanese families with 'Recipe for Change'

This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also...

News In Brief

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

Art & Design

'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth

TBWA\RAAD agency has joined forces with Lebanese daily newspaper Al Joumhouria to launch a compelling print and social campaign addressing...

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Events

Effie celebrates ten years of championing campaigns that make a difference

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.

Events

Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

Industry Talk

A sense of purpose

Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look...

News In Brief

Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley

News In Brief

Luum Awards, the new global benchmark for purpose-driven advertising is open for entries

Events

Puck’s ‘Selfless Shelves’ shortlisted for prestigious Cannes Lions Titanium Awards

News In Brief

ACT Good Report 2024 celebrates best advertising campaigns for good

News In Brief

P&G and Children with Disability Association eager to spread smiles this festive season