Purpose

Advertising

Are brands missing a climate leadership opportunity at Super Bowl?

Thomas Kolster 13-Feb-2024

Ads of the Week

From the seas to the community, NBA makes an impact with ‘Nets for Change’

10-Feb-2024

Advertising

Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands

9-Feb-2024

Ads of the Week

A groundbreaking initiative by easypaisa and IMPACT BBDO helps Pakistani women grasp their marriage contract

8-Feb-2024

Advertising

Al-Futtaim Lexus brings responsibility at the heart of its UAE National Day celebration

7-Dec-2023

Advertising

Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims 

4-Dec-2023

Ads of the Week

Anghami & Leo Burnett ME create ‘The Protective Rhymes’, bold yet subtle playlist addressing the topic of child sexual abuse

20-Nov-2023

Ads of the Week

Swedish energy company makes a shocking call for the climate in new campaign by Welcom

ArabAd's staff 24-Oct-2023

News In Brief

'Design with Purpose' is the chosen theme for Pentawards Festival 2023

26-Sep-2023

News In Brief

Gulf for Good introduces ‘Champions of Change’ on Sheikh Zayed Road

26-Sep-2023

News In Brief

Keel Comms, first PR agency from the Gulf to join United Nations Global Compact

12-Sep-2023

Events

FP7McCann's 'Wall Street Balls' wins Genius 100 Idea of the Year at New York Festivals Genius 100 Awards

ArabAd's staff 10-Aug-2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6-Aug-2023

Advertising

Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’

Nils Adriaans 13-Apr-2023