Ads of the Week Maison Cartier and Publicis Luxe new global campaign works as an invite to a dreamlike adventure Publicis Luxe and Cartier celebrate the holidays with #TheFabulousCartierHouse global campaign
Digital/Tech YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the...
Digital/Tech Online video emerges as an effective format in an evolving media landscape A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
News In Brief Streaming content, an untapped opportunity for marketers to reach UAE audience during Ramadan