News In Brief New Report from The National Research Group and Snapchat Shows Vertical Video the Key to Reaching KSA Consumers
Ads of the Week The Emirates Invites the World to Dream as Big as They Do The Emirates, in collaboration with global superstar Kevin Hart, will make your biggest dreams come true.
News In Brief Ali Jaber’s Oulo Video Gift to Brave Lebanese Nurse Goes Viral The Best Gift Ever! Nurse overwhelmed by emotion as Jaber’s Oulo video made her year
Ads of the Week 'It’s Our Time' campaign released to announce Shahid's Relaunch MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid, the Arab world's biggest streaming...
Digital Lebanon Revolution: The Power of Film Video content has been a vital tool in the fight to not only galvanise support for the protests, but to...
Digital The Revolution is Digital Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
Digital Online video viewing to reach 100 minutes a day in 2021 The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of...
Digital 5 Arab YouTubers to Keep an Eye On With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
Digital Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Digital Emotional Triggers & Digital Media Promotions Olga Andrienko, Head of Global Marketing, SEMrush.com, on how to ensure human triggers remain the key factor driving any form...
Digital AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Advertising A Matter of Time Snackable and bite-sized content is everywhere, but what about long-form? Are we really so time starved that we’re not willing...
Digital Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...
Digital The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...
