Online Videos

Digital/Tech

AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...

Advertising

A Matter of Time

Snackable and bite-sized content is everywhere, but what about long-form? Are we really so time starved that we’re not willing...

Digital/Tech

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...

Digital/Tech

The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format

Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...

Digital/Tech

A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch

Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...

Ads of the Week

Netflix and the aftermath of binge-watching

Netflix has launched an online film for the Middle East and North Africa that plays on the premise that ‘just...

Digital/Tech

Is video production killing the TVC?

Is there still room for the big budget television commercial in a world increasingly dominated by low-cost video?