Netflix and the aftermath of binge-watching

The work is of Dubai-based boutique agency Science & Sunshine; the film is for all those Netflix subscribers whose nights turn into marathon TV sessions.

The idea was to celebrate the ‘day-after-a-night-of-great-shows’ in a lighthearted way, with various women shown struggling through the following day armed with sunglasses and a gallon of coffee.

Credits:

Project: New Day

Client: Netflix – Fouad Fallah, senior marketing manager, Netflix MENAT;

Rasha Omer, social media, Netflix MENA

Agency: Science & Sunshine, Dubai

Creatives: Shahir Zag, Ash Chagla

Suits: Nadine Ghossoub, Farid Hobeiche

Production house: Boomtown Productions, Dubai

Executive producer: Shane Martin

Producer: Daniel Kilalea

Production manager: Girlie Serrano

Director: Science & Sunshine

DOP: Jeff Bierman

Editor: Neda Ahmed, Cold-Cutz, Dubai

Colourist: Serene Issa, Optix, Dubai

Sound design: Mango Jam Studios, Dubai