Digital Best AR campaigns on Snapchat in 2023 In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for...
News In Brief AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Events/Awards Epica introduces 'AIJE', its Artificial Intelligence Jury Experiment to explore the potential of AI in assessing and understanding creative ideas CAN AN AI REPLACE A CREATIVE JUROR? With their Artificial Intelligence Jury Experiment, the Epica Awards gave it a try....
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
Free Talk Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Ads of the Week Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, rolled out a groundbreaking achievement with their latest campaign for...
Ads of the Week Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Digital The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
