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'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront

Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...

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Metaverse gaming about to hit a record high

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Machine learning remains the fastest-growing sector in the AI revolution

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The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

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Nvidia's meteoric rise in the semiconductor market is shaking up the industry

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ChatGPT remains the clear market leader, as per Altindex data

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AI Assistants in Research: Friend or Foe?

This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits...

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Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

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New research finds omnichannel advertising outperforms traditional multichannel

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Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

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iPhone has surpassed an extraordinary $2 trillion in lifetime sales

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JGroup renews its commitment to staying ahead of industry trends and influencing the media landscape

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A Love Letter to Arab Heritage from Essence Adverts

What happens when a tech campaign becomes more than a product pitch—when it transforms into a bridge between heritage and...

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China’s computing market projected to hit $30 billion by 2029, outpacing US growth eight times

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Atlai, the Saudi-made AI platform, launches a more powerful version to address pressing climate challenges