Production
Digital/Tech
Video Rules
As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Advertising
Sam Barnett: ‘We have to be as good as our international competitors’
With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Industry Talk
Nadine Labaki:“I believe films have the power to do something”
Nadine Labaki has just become the first Arab woman film-maker to be nominated for an Oscar. But her Cannes Festival...
Ads of the Week
DHL Creates The Human Network, with a little help from Mo Salah
J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged...
Advertising
Qatar Airways and Kingsday 180 inject some glamour in the air
Qatar Airways and Kingsday 180 in the Netherlands have recently launched “A world like never before”, a craft-packed spot that...
Ads of the Week
TBWA/RAAD creates two patriotic films with a message of hope
Let’s face it, Lebanon is far from perfect, but it’s not nearly as bad as we often portray it. While...
Ads of the Week
CANAL+ CREATES: a crazy journey through the mind of a screenwriter
CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope,...
Ads of the Week
The Long Incessant Wait for the Disappeared Pictured in a Poignant New Film by Stoked for the Red Cross
To coincide with the International Day of the Disappeared, the International Committee of the Red Cross (ICRC) and Stoked Production...
Free Talk
Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon
Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
Ads of the Week
Volvo Cars new V60 campaign highlights emotional family situations in series of short films
Protects what’s important to you. That’s the main message in the premium car maker’s latest campaign for the new V60...
Ads of the Week
'Fear is Beautiful' says Byblos Bank, as it launches Business Solutions for aspiring entrepreneurs in Lebanon
It takes even more courage to take your existing business to the next level. But you know what they say…...
Industry Talk
Production Industry: Back to the Future
The production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises,...
Ads of the Week
“WHAT DO YOU EXPECT?” Schweppes' new brand film and signature introduced by BETC Paris
BETC Paris brings out a new brand film for Schweppes, introducing a new signature. What Did You Expect?” becomes “What...
Ads of the Week
New Volkswagen campaign showcases the cars' innovative features through humorous extreme life scenarios
Volkswagen Middle East launched their new 6-week brand campaign aimed to showcase how technology is making lives better and less...
Events
Byblos Bank’s Scoops Seven Midas Awards for its Expatriate Housing Loan campaign ‘There’s No Home Like Home’
Byblos Bank was awarded seven ingots, including two golds, a first for a Lebanese bank at the 2017 Midas Awards...