'Fear is Beautiful' says Byblos Bank, as it launches Business Solutions for aspiring entrepreneurs in Lebanon

This summer, Byblos Bank is reaching out to entrepreneurs in Lebanon and letting them know that their dreams and hopes can be realized even in times of uncertainty. In Lebanon, the economic uncertainty has affected the mindset of some people, who are more hesitant to take risks and keep delaying their entrepreneurial aspirations. 

Recognizing this, Byblos Bank decided to launch ‘Business Solutions’, a new business product platform encouraging entrepreneurs to take control of their business dreams. Some of the features of the product include mentorship, expansion loans, point of sale payment optimization (online and offline) and other services that can truly help SME owners in taking their businesses to the next level. 

The campaign was launched through a heartwarming film on social media that focused more on striking the right emotional chord with the audience rather before showing them what the product can do for them. 

Only once the film captured their hearts and imagination, a dedicated website was launched providing additional product information, multiple loan simulators, tips and advice on how to properly launch or expand their business, along with outdoor ads communicating the various product offerings.

Credits: 

Advertising Agency: Fp7 Beirut 

Client: Byblos Bank 

Production House:Clandestino Films 

Media Company: UM Beirut