Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Advertising Global ad spend to top $1trn for first time next year, as per WARC forecast WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100...
Advertising MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the...
Digital Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
News In Brief Retail media is now the fourth-largest advertising medium, per WARC survey data WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a...
News In Brief UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Digital Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
