Adspend

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13-Jan-2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13-Jan-2025

Advertising

Global advertising spend to surpass $1trillion for the first time

2-Dec-2024

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29-Oct-2024

News In Brief

Podcasts, a format that earned its deserved spot among other established media

25-Oct-2024

News In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

19-Oct-2024

News In Brief

Global spending on influencer ads expected to double by 2028

12-Sep-2024

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29-Aug-2024

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

19-Aug-2024

News In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

2-Aug-2024

News In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

24-Jul-2024

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

6-Jul-2024

News In Brief

Metaverse advertising industry to hit a $7.5 billion value by 2030

4-Jul-2024

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

4-Jun-2024

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

2-May-2024