Adspend

Advertising

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights

Elie Aoun 10-Apr-2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5-Mar-2024

Industry Talk

Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward

Naji Boulos, IAA Lebanon 28-Feb-2024

News In Brief

Social Media advertising on the rise since 2017

26-Jan-2024

News In Brief

Desktop video ads facing another year of decline

12-Jan-2024

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19-Sep-2023

Advertising

Global ad spend to top $1trn for first time next year, as per WARC forecast

24-Aug-2023

Advertising

MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region

Elie Aoun 7-Jun-2023

News In Brief

Brands spent a whopping $673B on social media ads in five years

26-May-2023

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2-Mar-2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23-Feb-2023

Digital/Tech

Digital 2023 new report shows that social media use is on the increase globally

26-Jan-2023

News In Brief

Global advertising spend forecasts reduced by $90bn as digital slowdown bites 

9-Jan-2023

News In Brief

Retail media is now the fourth-largest advertising medium, per WARC survey data

15-Dec-2022

News In Brief

UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds

19-Oct-2022