Adspend

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Strong growth in advertising budgets expected over the next 12 months, study shows

Advertising spend by Big Tech reached $46.6bn in 2021

Share of TV in global ad spend on the decline

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

A Nielsen Study Shows that Return on Advertising Spends (ROAS) on TikTok is 3.5 times higher than all other media*

Apple’s ads business now worth $3.7bn per year

Digital Ad Spend to Reach $753 Billion Globally in 2026

Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report

2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index

Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3

Advertising executives plan to dramatically increase Digital Out of Home adspend, Alfi Study Reveals

MENA digital adspend reaches USD3.64 billion in 2020

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according...

Global advertising spend set to rise by 12.6% this year to reach US$665bn

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in...