Study

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Ramadan, a time to contemplate career moves reveals, a Bayt.com study

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New research finds omnichannel advertising outperforms traditional multichannel

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41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

AppsFlyer has recently released some key data points on crypto app usage trends among UAE consumers.

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Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study

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Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

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UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com

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A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers...

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What it means for brands to act morally, as acting ethically is no longer enough

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

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Dentsu’s new research on understanding attention and building new norms and metrics

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The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old...

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Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

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dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'

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NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024