Study

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29-Aug-2024

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

14-May-2024

News In Brief

Heinz reveals the 'hourz' we spend waiting for Ketchup

8-May-2024

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7-May-2024

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

17-Apr-2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17-Apr-2024

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

5-Apr-2024

News In Brief

Bold by Veuve Clicquot brings new tools for women and entrepreneurs in the UAE

7-Mar-2024

Branding

California’s new global brand platform revolves around the notion of play

5-Mar-2024

News In Brief

Property Finder ‘opens doors’ to accelerate real estate growth in the UAE

25-Feb-2024

News In Brief

High levels of digital awareness set to transform the future of retail in Saudi Arabia

20-Feb-2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20-Feb-2024

News In Brief

Key takeaways considered pivotal to the future of strategy as per WARC report

3-Oct-2023

News In Brief

New research reveals how people engage with brands using images

29-Sep-2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23-Aug-2023