Study

News In Brief

Ford enters TiKTok territory driving success with new campaign

25-Jul-2023

News In Brief

Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers

19-Jul-2023

News In Brief

AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on

19-Jul-2023

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21-Jun-2023

News In Brief

New study maps MENA’s tech sector

20-Jun-2023

News In Brief

Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media

14-Jun-2023

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Wunderman Thompson's latest research finds that consumers want brands to wow them

25-May-2023

Digital/Tech

YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn

25-May-2023

News In Brief

UM presented a global-first Brand Lift study with TikTok at an exclusive event

15-May-2023

Advertising

Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch

9-May-2023

News In Brief

Earned Effect study outlines the business impact of campaigns that earn coverage and conversation

4-Apr-2023

News In Brief

Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025

8-Mar-2023

News In Brief

Strong client-agency relationships lead to more effective work, finds Aprais, WARC study

2-Mar-2023

News In Brief

Meta annual study reveals behavioral insights during Ramadan

7-Feb-2023

News In Brief

TikTok, the ideal addition to a marketer's Ramadan media mix, says study

7-Feb-2023