News In Brief Eighty-eight percent of UAE SMBs are optimistic about the future of their business: Visa Back to Business global study
News In Brief Study by Deloitte Digital and Snap Inc. shows why Saudi and UAE brands should embrace Augmented Reality
News In Brief Women entrepreneurs lead the way in digital presence, according to Mastercard SME research in MEA
News In Brief Digitalisation and sustainability are top priorities for consumers in the Middle East, PwC report says
Digital Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands In a new study commissioned in partnership with Nielsen, TikTok has looked closely at its community’s perception while using the...
Digital Emerging Trends Shaping the Future of Brands in Saudi Arabia The strength and influence of Saudi Arabia's economy in the world marketplace has grown exponentially during the past few decades....
Advertising Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data...
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