Study

Intelligent connected machines to be a major part of life by 2030, consumers predict

Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even...

Pandemic prompts career transitions in the Gulf

More than 1 billion people will have access to 5G coverage by the end of 2020

$63bn removed from the global advertising market in 2020 due to the impact of COVID-19

BCG’s top 100 global tech challengers list illustrates the Middle East’s tech innovation landscape momentum

Think Forward 2021 report reveals the six trends that will shape social media next year

New study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience

New Snap report shows how COVID-19 has changed our relationships with our friends

Leveraging AI Capabilities Can Save GCC Governments Up to USD 7 Billion Annually

New study unveils both pretty and ugly faces win at social selling

New Survey Reveals Most Sought-After Skills and Jobs by MENA Employers in the Next 3 Months

Demand for flexible space to gain momentum in the long run as corporates adopt a hybrid working model

94% of small businesses and 90% of consumers in UAE have adopted new behaviors amid COVID-19

Marketing, banking, and defense emerge as top 3 industries hiring fresh graduates in MENA

Content-led marketing strategies are more effective than ever for brands

2020 Effective Content Strategy Report - insights and themes from the global WARC Awards