News In Brief Investors are looking to delay startup exits due to COVID-19, MAGNiTT-INSEAD survey reveals
News In Brief Concerns around a global economic downturn and any future outbreaks are high for Middle East CFOs, according to PwC survey PwC released the results of the fourth Middle East edition of its COVID-19 CFO Pulse Survey, which shows how Chief...
News In Brief UAE hiring activity rebounds, following 50% plunge due to pandemic Teachers and marketing professionals saw the largest fall in demand, while hiring of medical staff increased. One in four candidates...
Advertising Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019 It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising...
News In Brief Recession, Job Losses, Another Pandemic and Protectionism Are Top Worries, Say Industry Leaders
Digital Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030 VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030...
Digital The State of the Industry: Mobile Marketing in EMEA 2019 Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be...
Digital Online video viewing to reach 100 minutes a day in 2021 The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of...
Advertising Landing your Dream Job The realities of looking for a job can be hard on any fresh graduate. And when they do finally break...
Digital The State of Digital Investments in MENA (2013-2018) For the fourth consecutive year, and with partnership with SME Dubai, Arabnet launched the 4th edition of “The State of...
Digital AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Digital Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...
Digital Innovative digital formats to drive global ad growth to 2019 Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the...
Digital Artificial Intelligence to Impact the Marketing Industry Next Year More than half of global CMO's said they expected the impact of AI on marketing and communications to be greater...
