Events/Awards The Middle East Conquering The Loeries Agencies from the Middle East are participating in the Loeries in greater and greater numbers, with telling results
Events/Awards Cannes Lions: ‘When it comes to ideas we are not moving forward’ The Middle East and North Africa may have won more Cannes Lions than ever before, but does this fact help...
Digital How the rise of mobile video is reshaping creativity The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google...
Ads of the Week Heineken’s cider brand returns with provocative reversible advertising film Heineken’s cider brand, Orchard Thieves, rolls out a fully reversible TV commercial titled ‘Start Bold/End Bold’, which has a narrative...
Events/Awards How the Lynx was won Three of this year’s Dubai Lynx jury presidents discuss the categories they judged, why certain campaigns won, and what needs...
Advertising When Creativity and Crisis Interlace... What role can advertising play when the world is falling apart? Shortly after Donald Trump’s election – and in the...
Events/Awards ‘I just don’t give a damn about algorithms’ The march of ad tech and the proliferation of awards categories are issues that the Dubai Lynx and all other...
Advertising Jean-Paul Burge: "We need to ensure the creative product works" Jean-Paul Burge, chairman and CEO of BBDO Asia and the president of the creative effectiveness jury at the Dubai Lynx,...
Advertising Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any...
Events/Awards Burger King Named Cannes Lions Creative Marketer of the Year 2017 The Cannes Lions International Festival of Creativity has named Burger King as the Creative Marketer of the Year 2017. The...
Ads of the Week Keen on Thanking Creativity Cannes Lions has launched an unusual campaign to promote the 2016 International Festival of Creativity. Developed in-house, 'Thank You Creativity'...
Ads of the Week Sony Elevates the Brand to New ‘Depths’ In a bid to offer its followers an unparalleled experience in line with the capabilities of its latest mobile phone,...
Branding Pick one. Quality versus Mediocre. These days speed is everything. Speed to market. Instant access. Instant noodles.The internet, smartphones, vlogs, blogs and 24/7 TV, supermarkets...
