Advertising The Artful Side of Humorous Advertising ArabAd talked to Epica's Editorial Director Mark Tungate about the principal role humour plays in the creation of ads, which...
Art & Design Living in a Picturesque Dream Charbel Bouez is a man who describes himself lucky to be practicing a profession he loves more than anything he...
Art & Design Jean Therese Maingat: Finding the Extraordinary in the Ordinary After graduating with a degree in business administration, Jean Therese Maingat’s internal journey began, which two years later saw her...
Advertising Why They Joined Advertising… And Other Revelations about the Good Old Days ArabAd wanted to learn more from Lebanese admen who have been in advertising for over 15 years by asking whether...
Free Talk Walid Menassa Wants to Keep Playing Walid Menassa, the executive creative director at PUBLICIS Beirut has a motto in life: to keep playing. Perfectly content and...
Advertising Its. Building on Today's Market Needs The market has been in a tough situation for the past few years; the industry is suffering, which is mostly...
Advertising From Feeding Egos to Creating Strategies His talent for expression coupled with a genuine sense of self saw him chairing various roles within an industry struggling...
Free Talk Eli Rezkallah: I Want To Break Free ArabAd got up, close and personal with Eli Rezkallah, the Creative Director & CEO of Beyond Production and the founder...
Art & Design Transcending Form and Function Eva Szumilas is a genuine designer at heart who lives with her creations as if they were alive. Her flair...
Industry Talk Pierre Haddad Back with Resonnance Advertising and marketing veteran Pierre Haddad recently announced the establishment of a diversified event management, media and production company, dubbed...
Art & Design Beyond the Visible Born in Alexandria, Egypt Habby Khalil first learned about art from his father, an amateur painter, which then saw him...
Industry Talk Innovation is our Lifeblood With a history of almost three decades in the industry, Antonio Vincenti’s passion for driving out-of-home (OOH) innovation continues to...
Digital Marco Bertozzi: Spearheading Growth As part of VivaKi’s leadership team, Marco Bertozzi is responsible for the programmatic strategy for senior global accounts. Joining VivaKi...
Digital Top Arab Tech Blogs Roundup In this Blogosphere piece, ArabAd addresses the founders of four top tech blogs from the Arab region for an insider...
Digital The Element of Initiative Lebanese entrepreneurs are different from other entrepreneurs. There’s a little something – quite hard to explain, quite hard to pinpoint...
