Digital Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Advertising Tahaab Rais: ‘The ideal agency has strategy at its core’ Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging...
Advertising Ad industry and the rise of the machines Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Advertising Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’ Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general...
Advertising Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.' Avishesha Bhojani, GROUP CEO of BPG Dubai reflects on the current business mood prevailing across Dubai ad industry, as he...
Advertising Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’ For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...
Advertising Tarek Miknas: 'Dubai has become a global center of excellence' Tarek Miknas, CEO of FP7 McCann MENAT, shares his perspective on the current state of the advertising industry in Dubai....
Free Talk Manal Naji: ‘I fear the future of this earth and wish we take climate change more seriously’ Meet Manal Naji, senior creative director at Leo Burnett Beirut and join her in her abstract rambles, as she muses...
Advertising Hala Tfayli on building an agency from the ground up 2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a...
Advertising Ibtikar: from Damascus to Dubai Ibtikar has become the first Syrian agency to open an office in Dubai. ArabAd caught up with its CEO Khaled...
Advertising Pakinam Olama's Around the Clock journey Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam...
Advertising Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....
Advertising Bassel Kakish, a man for all seasons He may not like to take credit, but Bassel Kakish is the driving force behind the remarkable renaissance taking place...
Events/Awards Joe Abou Khaled: ‘When engaged journalism is coupled with creativity, powerful standpoints come alive’ The Middle East picked up only one Grand Clio at The Clio Awards 2023, and it went to IMPACT BBDO.
Events/Awards Christophe Castagnera: ‘Lynx demonstrated the sheer innovation and talent that is building our industry’ Dubai Lynx demonstrated that now is the time for brands to knuckle down and prioritise brand experiences in the Middle...
