Advertising Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Digital Lebanese TikTok: Creative Chaos or Cacophonous Cringe? There is no denial that the rise of TikTok has changed the face of social media in more ways than...
Advertising Katia Yasmine: ‘Life as we once knew it has changed’ Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order...
Advertising Ghada Chehaibar: 'There is a strange beauty to the crisis' Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Advertising Firas Mghames: ‘Adversity is the Fuel of Greatness’ “In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business...
Advertising Moe Minkara: ‘The year 22 was a catch-22’ ‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Advertising Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Advertising Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Industry Talk Combatting Fake News: The EU's Motivations, Strategies and Challenges The European Union has launched an awareness campaign in Lebanon to combat the issue of disinformation and fake news. As...
Advertising Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’ Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Advertising Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’ Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state...
Digital Rudy Shoushany, the transformational thinker When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own...
Advertising Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’ Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
