Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Free Talk Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’ The talent, passion and creativity of Leo Burnett’s MEA Executive Creative Director are scrutinized throughout this lighthearted Q&A, where Natasha...
Advertising Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Advertising Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Advertising Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Advertising Saudi Arabia’s gold rush As Saudi Arabia opens up to the world and pushes ahead with its giga-projects, a gold rush is under way...
Advertising FEER McQUEEN cements presence in KSA ad industry with unique all-in hybrid approach Lebanese-born independent creative boutique Feer McQueen has been making strides in the industry with its unique all-in approach. Having recently...
Free Talk Paul Labban: ‘My worst nightmare: to live with no dreams’ In this lighthearted Q&A, ArabAd picks the brain of Paul Labban, the creative director at Saudi-based independent agency AdCouncil.
Industry Talk Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia One of Saudi Arabia’s leading outdoor advertising solution providers since 1983, Al Arabia offers clients expertise across a multitude of...
Industry Talk Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust...
Digital Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...
Industry Talk Newly conceived Red Impact labors to make a positive difference in today’s world Just last year, Havas Middle East announced the rebranding of its PR arm as Red Havas Middle East, a transformation...
Events/Awards Creative Industry Summit’s Riyadh Edition Makes a Successful Debut - Interview with Mai Salama Shortly after the success of Egypt’s “Annual Festival” of 2022 under the theme “Let’s Talk Creative Economy”, the Creative Industry...
