Digital Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...
Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
News In Brief AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Advertising A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...
Advertising Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia' Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Free Talk Marketing: A Way of Thinking - A Way of Living Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Industry Talk Mohammed Fouladkar, the CEO who leads by example Abulhasan Holding Group is a reputed Saudi company that was established in 1998 and which includes diverse units (Media, Communication,...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Branding How Saudi is Investing in Branding and Creative Communication Now More Than Ever In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing,...
News In Brief Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Advertising Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023....
News In Brief We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
