News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

News In Brief

Platformance launches Ramadan Playbook with essential tips for brand strategy

News In Brief

Bold Creatives partners with Prince Sultans University’s to shape future marketers

News In Brief

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Industry Talk

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Advertising

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

Digital/Tech

Marketing

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

New research finds omnichannel advertising outperforms traditional multichannel

Platformance launches Ramadan Playbook with essential tips for brand strategy

Bold Creatives partners with Prince Sultans University’s to shape future marketers

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

AppsFlyer's lookback at 2024’s top mobile app trends

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...