Digital How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...
News In Brief Communication experts share actionable insights into immersive marketing at MENA Effie TLP
Digital Marketing in an AI-driven world The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education...
Digital Online video emerges as an effective format in an evolving media landscape A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
Digital Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...
Events/Awards WARC Awards for MENA Strategy 2022 - Insights uncovered Innovative media executions, co-created brand stories and nostalgia are the driving force for effective marketing in MENA
News In Brief Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
News In Brief Performance marketing platform Admitad to become part of new parent holding company, Mitgo
Industry Talk The State of Loyalty in the Kingdom of Saudi Arabia While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is...
Digital Seven trends to keep an eye on in the marcomms industry in 2023 Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a...
Events/Awards adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
