News In Brief T4tec signs on Andre Russell as its brand ambassador before it launches in the Middle East
Advertising Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
Digital Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis...
Digital Building a Cyber Security Strategy for Marketers It is crucial for marketing teams to know how marketing tools are used, stored, and processed, so that if a...
Industry Talk Roger Halaby on Ethical Marketing Roger Halaby, CEO of Dubai-based Hanging Gardens agency, reflects on the true meaning of ethical marketing, the level of ethics...
News In Brief 2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index
Industry Talk Are Most Marketers in Sync with Today’s Trends? Nadim Khoury, the former CEO of Grey Group MENA, discusses new ways of harnessing the power of modern marketing
Advertising Lucy Atkinson: 'Millennials do talk the talk, but walk the walk with less conviction' The world's best marcom scientist on... Advertising as a force for good
