Digital A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...
News In Brief The Marketing Society launches scholarship to boost young talent's careers within the UAE
Digital This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA Rana Bouri, Head of Marketing for MENA, Facebook shares her take on the holiday shopping season and how marketers can...
Events/Awards AME Awards Announces 2021 Award Winners: Regional Platinum Awards go to Government Media Office/MullenLowe MENA
Digital What is Inbound Marketing? What is inbound marketing? Digital agency Galactic Fed explains this strategy, its pros and cons and essential tactics.
News In Brief Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?
Digital Five questions practitioners should ask before they begin their MMM journey Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...
Advertising Great Balls of Fire: What Can Fast Moving Consumer Goods Companies and Agencies Learn from the Music Industry in the Post-Covid World? How to make your business rock in the post-covid age? Here are some lessons from the music industry shared by...
Digital Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking...
Digital MMM Re-Discovered! No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global...
