Industry Talk A new Paradigm Shift for the Tobacco Industry? For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is...
Free Talk CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world
Advertising Business promotions under Covid-19: A perspective from Qatar by llhem Allagui With the COVID-19 crisis, businesses have suffered. Some have profited. Business models have changed. Some introduced special business hours, delivery...
News In Brief Marketing, banking, and defense emerge as top 3 industries hiring fresh graduates in MENA
Advertising In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...
News In Brief Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
Events/Awards Social is effective in linking brand and performance marketing 2020 Effective Social Strategy Report - insights and themes from the global WARC Awards
Industry Talk Crisis Management and Marketing Communication Through Coronavirus Crisis With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...
Digital The Changing Face of Crisis in the 3S Age A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially...
Events/Awards Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has recently released the Effective Innovation Report 2019, highlighting key themes...
Digital The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation Marketing may be defined as placing the proper product in the right place, at the proper price and at the...
Advertising In 'The Choice Factory' Richard Shotton investigates how behavioural science can be applied to advertising Richard Shotton’s book, The Choice Factory, investigates how behavioural science can be applied to advertising. In the following interview, Shotton...
Advertising Viewing the world through rose-tinted glasses Brands and their agencies may not intend to deliberately deceive, but by omitting information and looking at products through rose-tinted...
Ads of the Week La Gomme à Mâcher, the take off and landing chewing gum, a new offering by Air France As all travelers know, take-off and landing can sometimes cause discomfort, as the cabin pressure can clog passengers' ears. The...