Campaign
Ads of the Week
'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...
Advertising
WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies
News In Brief
Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration
Ads of the Week
A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia
Ads of the Week
'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence
UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.
Advertising
Pickl launches first regional Ramadan campaign focused on community giving
Ads of the Week
When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...
Ads of the Week
This Ramadan Puck supports Lebanese families with 'Recipe for Change'
This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also...
Advertising
An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy
Advertising
Volvo pioneers an AI-driven brand film for its return to Saudi Arabia
Ads of the Week
OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach
OMO Arabia, in collaboration with MullenLowe MENA, has launched ‘The Art of Stains,’ a campaign that blends tradition with education,...
News In Brief
Richmind, a curated premium developer, makes striking entrance into the UAE
News In Brief
New brand film rolled out by Sobha Realty highlights Sobha Siniya Island as the ideal getaway
Ads of the Week
A Love Letter to Arab Heritage from Essence Adverts
What happens when a tech campaign becomes more than a product pitch—when it transforms into a bridge between heritage and...
News In Brief
Salvatore Ganacci turns tables and heads with DJ-golf-cart at LIV Golf by BigTime Creative Shop
