Campaign
News In Brief
Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads
Ads of the Week
Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'
To commemorate UAE National Day, Jeep Middle East and Jotun paint brand joined forces for the release of the ‘Colour...
Branding
Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
UAE National Day (2 December) is an occasion taken very passionately to commemorate the seven Emirates joining in 1971. This...
Ads of the Week
Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch
Riyadh Season 2024 has kicked off. This thrilling annual festival that turns Saudi Arabia's capital into a cultural and entertainment...
Ads of the Week
Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE
Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...
News In Brief
Aramex takes center stage as official partner of Arab Cinema Week
Ads of the Week
The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis
Experience Abu Dhabi has launched its ‘Alive in Al Ain’ campaign, spotlighting the beauty and diversity of the living oasis.
News In Brief
Trip.com rolls out high-visibility campaign at Kuala Lumpur airport
Ads of the Week
MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna
Breast cancer is among the most common cancers in women, impacting over 2.3 million women each year, with one in...
News In Brief
Coca-Cola turns emojis into real-world tasty offers for Saudi consumers
Ads of the Week
stc and VML Riyadh capture the essence of a generation and validate their lifestyle with ‘Sawa’ campaign
stc, the leading tech and digital enabler in Saudi Arabia has launched a dynamic new campaign for its 'Sawa' ('Together'...
News In Brief
In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck
News In Brief
Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi
Ads of the Week
'Ovation', a campaign by 777 agency that brilliantly captures the collaboration between Fiat and Giorgio Armani
"Ovation", a campaign for the launch of Fiat's 500e Giorgio Armani Collector’s Edition, created by French-Italian agency 777 captures the...
News In Brief
Dyson’s new campaign presents 55 hours inside the mind of Stormzy, the brand’s new ambassador