The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis

Experience Abu Dhabi is the destination brand of the Department of Tourism and Culture – Abu Dhabi (DTC), sharing the emirate with the world as a global tourism destination, one that is brimming with unique encounters. 

This time, the focus is on Al Ain, the city's largest oasis and one that allows visitors to explore the emirate from a different perspective and get closer to the spirit of Arabian culture, as Al Ain Oasis preserves a culture and a way of life going back thousands of years.

The campaign’s hero film invites audiences to embark on new adventures and connect with the essence of the Al Ain region through a variety of authentic experiences. 

The film spearheading the campaign, showcases the destination’s rich culture, landscapes and traditions bringing viewers to the beauty of Al Ain by showcasing what the city really has to offer. This a UNESCO World Heritage Site in Abu Dhabi worth visiting and this campaign invite visitors to immerse themselves in nature and learn about a way of life that dates back 4000 years.

Immersive scenes bring Al Ain’s charm to life, engaging audiences with the sights and sounds of nature—from birdsong and flowing water to the rhythm of traditional drums and the quiet turn of a book’s page.

Showcasing Al Ain’s character through diverse activities like mountain exploration, desert adventures, and serene walks in the Al Ain Oasis, the film invites travelers to experience the city’s unique blend of thrill, serenity, and heritage.