Campaign
Ads of the Week
KFC and Cheetos join hands for the crunch
In a bold move that's set to shake up taste buds across the Middle East region, KFC has joined forces...
Advertising
A new non-profit idea has been born to act as an ode to life
Today, when people discuss abortion as a personal decision and a woman's right, the debate becomes quickly polarizing. TBWA Central...
Ads of the Week
Man City players turn Etihad’s new terminal into a football pitch
Players from Manchester City’s team came together for a video and turned Etihad’s new hub into a make-shift football pitch
Ads of the Week
‘Good Taste with a Twist’: a new colourful campaign for 1664 Blanc by Fold7 that brings back the style and intrigue of Rue 1664
Creative agency, Fold7, has launched the latest major global campaign for Carlsberg Group’s 1664 Blanc 'Good Taste with a Twist', ...
Ads of the Week
Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch
Appliances so durable, they might just outlive their owners. This is the message behind 'The Beko Inheritance,' a new campaign...
Ads of the Week
DHL unveils its unexpected fleet of delivery methods in captivating new campaign by Horizon FCB Dubai
A mountain bike, a tricycle, a boat, a camel, a canoe, or even a runner... these are all actual DHL...
News In Brief
L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME
Ads of the Week
The world’s first AI President of a country introduced in Lebanon by AnNahar
Lebanon has introduced the world's first AI-generated person designed to perform presidential duties for the country.
Ads of the Week
DHL & Horizon FCB Dubai send a parcel back in time
In an industry-first, DHL unveils a captivating campaign that delivers on the seemingly impossible: sending a parcel back in time....
News In Brief
P&G and Children with Disability Association eager to spread smiles this festive season
Advertising
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...
Ads of the Week
Nivea's campaign seeks to inspire a skin celebration movement in Saudi Arabia
Global skincare brand NIVEA has partnered up with Amazon in Saudi Arabia to launch a campaign that seeks to inspire...
Advertising
Mother’s Day 2024: Lebanese Brands Put their Maternal Instincts to the Test
While many countries around the world celebrate Mother’s Day in May, Lebanon marks the occasion on the first day of...
Ads of the Week
IKEA Al-Futtaim capitalizes on the beautiful mess caused by pets to promote affordability
As the pet market surges, Al-Futtaim IKEA introduces a campaign showcasing pet-related home mishaps to underscore the affordability of its...
News In Brief
Jeep’s ‘Call of Adventure’ is the most awarded automotive campaign globally, as per AdForum’s BCR
