Advertising Client-agency relationship and the imbalance of power Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can...
Advertising Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....
News In Brief WINA set to be held as in-person event in Dubai with changes and surprises already scheduled
Advertising Firas Mghames: 'Let’s Be Da Vinci: Crossbreeding Talent and Creativity' Firas Mghames, Managing Director at Feer McQueen and CEO at Flag M Group, Lebanon, talks about hybrid models and integration...
Advertising Castania Nuts: Tapping into the Public’s Heart through Authentic Brand Storytelling “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily...
Digital 10 Lebanese-Born Agencies to Follow on Instagram Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able...
Advertising Feer McQueen: Young, Aggressive and Ambitious Feer McQueen has set its sights on the European market. Founder and creative director Firas Mghames explains why
Advertising Jad Semaan: 'We do what everyone else is not doing' Brandon’s managing partner, Jad Semaan, refuses to take anything seriously. And humour can go a long way in advertising
Advertising Hala Tfayli: ‘We’re open to everything and we question everything’ Hala Tfayli, co-partner and managing director of The Channel, the agency she founded in 2017, explains where does her creative...
Advertising A new wave of Beirut-based agencies that are doing things their own way A new wave of agencies has thrown off the shackles of the past to create their own vision of what...
Advertising Luciano Jardim: ‘Stubbornness Is My Superpower’ Luciano Jardim is the Design Lead at SuperHeroes. After years of working as a freelancer for leading agencies, he recently...
