Advertising Agency of the Future: Survival of the Fittest With Accenture Interactive’s recent acquisition of Droga5, what’s the best agency model for a modern brand?
Free Talk Rana Hamarneh: 30 Things I’ve Learned in 30 Years Established in Jordan in 1991 as an advertising agency, Adpro Communications set foot on a sure winning strategy of growth,...
Industry Talk Noise Going Louder: Expanding to the World and Partnering With U.S. Firm Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...
Advertising Experiences Matter - An interview with Waddah Sadek on the launch of its. Events Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation
Advertising Beirut Beer: A Young, Fearless and Defiant Brand If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Industry Talk PR agencies: an independent view… Being paid and being recognised for the value they provide are two issues facing independent PR agencies
Advertising The age of the independent? More and more people are being drawn to the idea of starting their own agency. Why? And unless these new...
Advertising What's behind the Creative 9? Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat...
Advertising Ahmad Sabra: ‘We are looking for partners, not clients’ With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Advertising A Ray of Sunshine Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...
Advertising Going it alone Many people dream of starting their own agency. But how difficult is it and what are the practicalities involved?
Industry Talk The Hunting Grounds Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?
Advertising My Life in Ads with Carma Andraos Carma Andraos is the creative director and managing partner of Lorem Ipsum, one of the young-up-and-coming boutique agencies in Beirut....
Advertising André Rizk on Advertising The modest seven-storey building quietly nestled in the heart of Ashrafieh houses the headquarters of Lebanon’s leading local ad agency,...
Advertising Show me where you work Joe Fish… And I’ll tell you who you are Joe Fish is the tale of a little fish that was stuck too long inside a giant whale. One day...
