Advertising Hala Tfayli: ‘We’re open to everything and we question everything’ Hala Tfayli, co-partner and managing director of The Channel, the agency she founded in 2017, explains where does her creative...
Advertising A new wave of Beirut-based agencies that are doing things their own way A new wave of agencies has thrown off the shackles of the past to create their own vision of what...
Advertising Ramzi Raad: Get Up and Let Us Count Our Blessings Ramzi Raad, Group Chairman TBWA/Raad wants us to rejoice over the fact that we are living in a free country,...
Advertising Lebanon on the ropes Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Art & Design Bērytī: Beirut in Barcelona Cindy Nehme and Pamela Syriani quit their jobs, moved to Barcelona, and opened up their own bistro. Here’s how they...
Events/Awards TBWARAAD reinstates faith in Lebanon, relocating its offices to the heart of Beirut TBWARAAD has celebrated the inauguration of its new offices located in Saifi, at the heart of Beirut’s Central District.
Events/Awards Creative Industry Summit Launches its Beirut edition The Worx in partnership with TreeAd and ArabAd is delighted to announce the hosting in November of the Creative Industry...
Industry Talk Advertising/design instructors' take on what is being done to bridge the gap between academia and the professional world What follows are some edited excerpts from the interviews we conducted with university instructors on how the educational system can...
Industry Talk Georges Kyrillos' take on Fresh Graduates in the Workplace Being a player in the industry and a university instructor, i.e., living in both the real and the academic worlds...
Industry Talk Gloria Kaba, on how to boost students' employability Gloria Kaba, Managing Partner at Beirut-based branding agency, BrandTribe is also a University Instructor who believes very few universities offer...
Digital The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation Marketing may be defined as placing the proper product in the right place, at the proper price and at the...
Advertising Georges Jabbour: 'United we stand, divided we fall' The Advertising Association is positioning itself as the voice of Lebanon’s advertising industry. Georges Jabbour tells us why
Events/Awards AD EDGE Forum, a resounding success For the 10th consecutive year, Arabnet Beirut, the longest running digital conference in the MENA region, gathered senior government officials,...
