Ads of the Week TBWA/RAAD creates two patriotic films with a message of hope Let’s face it, Lebanon is far from perfect, but it’s not nearly as bad as we often portray it. While...
Advertising Is it the end of the line for Lebanon’s advertising industry? Lebanon has been decreasing in importance as a market for years. As its economic woes continue, what is stopping it...
Branding Yala Stop Brand Rolls out across Lebanon Yala Stop, formerly known as MedMart, was a local convenience store for one of Lebanon’s gas station franchises. Beirut- based...
Industry Talk ‘How can we convince talent that there is a future for this industry?’ The battle for talent is being fought across industries and nations. Can Lebanon’s advertising industry prevail?
Industry Talk On the challenges facing the FMCG sector in Lebanon -An Interview with Ziad Mahasni of FDC Being the managing partner and owner of FDC, one of the leading FMCG companies in Lebanon, Ziad Mahasni’s extensive expertise...
Digital Triangle MENA: Keeping up to speed Triangle’s operations manager Jessy Bechara talks specialisation, consolidation and how to survive as a boutique digital creative agency
Industry Talk The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital Era Many people feared that the advent of streaming services and music curation platforms would make it hard for radio to...
Industry Talk Lebanon’s FMCG Giants Quenching the Desires of Consumers During medieval times, people had to be satisfied with whatever goods they had and forget their desires for commodities that...
Advertising Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad Ramzi Raad, Group Chairman TBWARAAD Middle East, shares his expert outlook on the Lebanese ad market
Events/Awards TechCrunch and Facebook host first Startup Battlefield in MENA In partnership with Facebook, leading tech publisher TechCrunch is bringing its first startup competition for entrepreneurs in the Middle East...
Industry Talk Noise Going Louder: Expanding to the World and Partnering With U.S. Firm Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...
Advertising Experiences Matter - An interview with Waddah Sadek on the launch of its. Events Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation
Advertising Beirut Beer: A Young, Fearless and Defiant Brand If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Free Talk Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
Ads of the Week 'Fear is Beautiful' says Byblos Bank, as it launches Business Solutions for aspiring entrepreneurs in Lebanon It takes even more courage to take your existing business to the next level. But you know what they say…...
