Events/Awards Among TDC69 winners, Lebanese designer Reina Akkoush honored for type design 'Yasar' The Type Directors Club, the world’s leading typography organization and part of The One Club, has announced the Best of...
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Digital Lebanese TikTok: Creative Chaos or Cacophonous Cringe? There is no denial that the rise of TikTok has changed the face of social media in more ways than...
Advertising Katia Yasmine: ‘Life as we once knew it has changed’ Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order...
Advertising Ghada Chehaibar: 'There is a strange beauty to the crisis' Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Advertising Firas Mghames: ‘Adversity is the Fuel of Greatness’ “In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business...
Advertising Moe Minkara: ‘The year 22 was a catch-22’ ‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Advertising Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Advertising Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and...
Advertising Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Industry Talk Combatting Fake News: The EU's Motivations, Strategies and Challenges The European Union has launched an awareness campaign in Lebanon to combat the issue of disinformation and fake news. As...
