Ads of the Week Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.
Art & Design ‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope...
News In Brief The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'
Advertising Lebanon's Ministry of Telecommunications and Information embark Lebanese on a journey of meaningful conversation through 'Khalina Nethawar' campaign 'Khallina Nethawar’, a campaign by Lebanon’s Ministry of Telecommunications and TBW\RAAD dedicated to fostering mindful dialogues inviting Lebanese to embrace...
News In Brief The Good Report celebrates the best campaigns of 2022 for social and environmental responsibility
Advertising A powerfully disruptive new campaign launched in Pakistan by Impact BBDO highlights the importance of education for girls
Events/Awards Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award
Advertising Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East
Events/Awards Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
News In Brief Luum looks to award the best social and environmental campaigns at festival in Switzerland