Goodvertising
Ads of the Week
'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence
UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.
Industry Talk
Creating Work That Matters: How Purpose-Driven Results Shape Perception
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...
Ads of the Week
This Ramadan Puck supports Lebanese families with 'Recipe for Change'
This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also...
News In Brief
Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices
Events
Effie celebrates ten years of championing campaigns that make a difference
Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.
News In Brief
Luum Awards, the new global benchmark for purpose-driven advertising is open for entries
News In Brief
ACT Good Report 2024 celebrates best advertising campaigns for good
Advertising
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster, the marketing activist and expert in purpose-led advertising, who has been reviewing Super Bowl’s commercials for the past...
Ads of the Week
From the seas to the community, NBA makes an impact with ‘Nets for Change’
The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”, created...
Ads of the Week
A groundbreaking initiative by easypaisa and IMPACT BBDO helps Pakistani women grasp their marriage contract
In a historic move that aims to help shatter taboos and empower women, Pakistan's renowned digital financial services platform, easypaisa,...
Ads of the Week
Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility
Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.
News In Brief
Puck empowers Lebanese women with its ‘Selfless Shelves’ initiative
Art & Design
‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope...
Advertising
Al-Futtaim Lexus brings responsibility at the heart of its UAE National Day celebration
News In Brief
The Luum Awards opens call for entries for 2023 edition
