News In Brief ACT Responsible is back with the 20th Great Ads for Good Exhibition at Cannes Lions Festival
Advertising When a fashion stunt shifts the conversation on a real social issue…The result is truly destroyed by Cloudfactory and The Dutch Salvation Army ReShare
Advertising Coors Light installs energy-efficient rooftops ads inspiring Americans to reduce home-cooling costs
News In Brief D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
Ads of the Week Pepsico and BBDO kick off ‘What We Grow’, a social good initiative to empower women in Pakistan’s agricultural sector
Advertising Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’ Marketing & sustainability expert, Thomas Kolster, wonders “Where’s the do-good space heading?”
Advertising Lucy Atkinson: 'Millennials do talk the talk, but walk the walk with less conviction' The world's best marcom scientist on... Advertising as a force for good
Advertising The National and Havas ME create the first-ever ‘plantable’ newspaper for the UAE 50th National Day The UAE’s first-ever ‘plantable’ newspaper is published as a tribute to the UAE’S 50th jubilee
Advertising Paname Brewing Co. and L’Associé create a special beer therapy range Paname Brewing Co. and L’Associé create a special beer therapy range-- a limited edition line of three unique artisanal beers--...
Advertising An interview with Ravi Dhar on Advertising as a force for good Ravi Dhar is a Yale Professor of Management, Marketing, Psychology, and Director of the Center for Customer Insights at Yale...
Ads of the Week Dubai Science Park presents ‘Stuck’, a perplexing yet powerful short designed for a purpose
