Events/Awards Impact BBDO Dubai Wins One Show 2021 Best of Discipline for An Nahar “The New National Anthem”
Ads of the Week BETC Paris creates one of the innovative work of the year in the Health & Wellness category
Advertising 'Climate was the big loser in this year’s Super Bowl – and so were you' - Thomas Kolster's take on SuperBowl LV Purpose-expert Thomas Kolster shares the do-good commercials from Super Bowl LV you shouldn’t miss
Ads of the Week In a Beautiful Move of Solidarity with the Restaurant Sector, Burger King France Decides to Promote Menu of French Restaurants With France’s stay-at-home measures that include the closing of all restaurants, French restaurant owners won't be able to take advantage...
Ads of the Week Yves Saint Laurent Beauty Engages in a Fight Against Intimate Partner Violence with “Abuse Is Not Love” Campaign According to the United Nations, a woman is killed by their partner every three days in the United States. This...
Ads of the Week Nana Launches Its #Wombstories Campaign In The UAE To Normalize Conversations About Women’s Intimate Health
Ads of the Week Leo Burnett Jordan tackles domestic violence with powerful film In Jordan, more than half of the women are subject to violence every year. Leo Burnett Jordan singled out the...
Ads of the Week Always Arabia #DreamDareDo New Campaign Reminds Girls They Are Born Brave Girls are taught from an early age to play it safe, unlike boys who are pushed to be courageous. The...
Advertising HERC’s international manifesto film for the chocolate brand that wants to make all chocolate 100% slave-free Tony's Chocolonely has been campaigning in a highly original way for slave-free chocolate (speaking of purpose) since its launch in...
Ads of the Week P&G's Pampers Gives a Beacon of Hope Through The Story of Baby George Pampers stepped up as force for good in Lebanon, using its voice to spark hope through the story of baby...
Advertising In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...
Ads of the Week Say hello heart to heart… How Zain pitched in! Zain, Jordan’s leading telecom operator, pioneered a public awareness and service campaign that first urged Jordanians to ‘Stay Home’ by...
