Goodvertising
Ads of the Week
FP7 and Almosafer take the spirit of Ramadan to an unexpected destination
How far does the true spirit of Ramadan travel? In Ramadan 2019, FP7 and Almosafer have taken Ramadan to a...
Advertising
LACOSTE x SAVE OUR SPECIES: A global commitment to face a global issue
In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to...
Ads of the Week
Babyshop Takes a Unique and Unexpected Perspective on Mother's Day
Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, Babyshop, a leading...
Ads of the Week
Charicyles and Wunderman Dubai turn sand into a medium to tell ambitious stories of low-income cyclists
Wunderman Dubai and Charicycles, an upcycling brand built around the ethos of giving back, have launched a new online film...
Advertising
The Most Inspiring Goodvertising Campaigns of 2018
Goodvertising are social good campaigns that offer the possibility to reach out and connect with people around issues that matter...
Ads of the Week
Thought provoking campaign ‘Sleeping Flags’ seeks to spark a national debate and raise awareness around the plight of ex-Defence Forces in Ireland
Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of...
Ads of the Week
'The Sound of Shisha' Takes Smokers by Surprise: a social experiment by TBWARaad for AUBMC
'The Sound of Shisha' is a new a campaign created by TBWARaad in Beirut for the American University of Beirut...
Advertising
Super Bowl Ads 2019: Quick laughs, bad jokes, celebrities and very few with a message
'Wish I was asleep during this year’s Super Bowl,' says a disappointed Thomas Kolster as he reflects on the Super...
Ads of the Week
République Taps AI for #FutureReina, a Campaign for The Children’s Cancer Center of Lebanon
Marked on February 4, World Cancer Day is the one singular initiative under which the entire world can unite together...
Free Talk
Stop empowering women
Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests...
Events
Goodvertising, Design for Good, Tolerance… Inspiring Topics Tackled at ArabAd's AdPulse Creative Day
In current times where there is a pressing need for companies and brands to play a more meaningful role in...
Ads of the Week
FP7/Dubai Uncovers the unseen potential in Al Tayer Motors’ spare car parts through art
Al Tayer Motors is an established dealership and servicing specialist in the UAE, operating since 1982. While it is known...
Ads of the Week
Alfa Launches #NotEverythingIsForSharing Campaign to Raise Awareness on the Importance of Responsible Sharing on Social Media
Alfa, managed by Orascom TMT, launched with advertising agency DDB in Dubai an interactive and thought-provoking awareness campaign aimed at...
Ads of the Week
The Long Incessant Wait for the Disappeared Pictured in a Poignant New Film by Stoked for the Red Cross
To coincide with the International Day of the Disappeared, the International Committee of the Red Cross (ICRC) and Stoked Production...
Advertising
Our stories are on life-support, where do we go from here? asks Thomas Kolster
Thomas Kolster, aka Mr. Goodvertising is a man on a mission, one of the early pioneers in the do-good space...
