Goodvertising
Ads of the Week
World Without Walls: a message of unity from the Middle East to the World brought by Babyshop
Babyshop, a children’s retailer, sends a message of unity from the Middle East to the world, through a surprising perspective,...
Ads of the Week
'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood
To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency,...
Ads of the Week
49% of BLF managerial positions are held by women
Banque Libano-Française believes that women have an essential, active and equal role in society, and that they can achieve great...
Ads of the Week
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign...
Ads of the Week
Lacoste Drops its Iconic Alligator Logo
The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...
Branding
Johnnie Walker's striding man has a new companion
Johnnie Walker rebranded its identity by replacing its famous “striding man” logo with a stylised woman on the label.
Advertising
Corporate America swings from sobs to silence in this year’s Super Bowl
Thomas Kolster, also best know as Mr. Goodvertising, couldn't stay silent when watching this year's Super Bowl. He questions Corporate...
Ads of the Week
Sécurité Routière: Behind the wheel, cell phones can kill
When using a mobile phone while driving, a motorist diverting his attention from the road could be holding on the...
Ads of the Week
UNICEF encourages people to be 'Abtal el Madrasa' and contribute in ensuring children’s access to education
A pop up school was set up in Ain el Mraisseh, Beirut on a sunny day in mid-August. This classroom...
Advertising
Sami Saab on Phenomena's Ideas for Social Good
Beirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for...
Advertising
Advertising as a Positive Force for Good
Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...
Free Talk
Stand up and be counted
If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising
Are brands on the right side of history?
Brands used to avoid politics and controversial issues like the plague, but some are now embracing them as the world...
Ads of the Week
The Absolut Kiss to Encourage 'Equal Love'
Absolut, the Swedish vodka brand known for its iconic bottles, has a longstanding tradition of supporting LGBT community in its...
Events
Cannes Lions Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but...
