Advertising Advertising as a Positive Force for Good Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...
Free Talk Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising Are brands on the right side of history? Brands used to avoid politics and controversial issues like the plague, but some are now embracing them as the world...
Ads of the Week The Absolut Kiss to Encourage 'Equal Love' Absolut, the Swedish vodka brand known for its iconic bottles, has a longstanding tradition of supporting LGBT community in its...
Events/Awards Cannes Lions Predictions: Less roaring, more bite “Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but...
Advertising Zain’s Ramadan ad continues to stir controversy Has Zain’s message of love and understanding been undermined by controversy?
Ads of the Week Zain under fire for Ramadan ad Ramadan commercials don’t usually cause much controversy, but Kuwaiti telco Zain has discovered what it means to do just that.
Ads of the Week Puck encourages men to lend a helping hand to women during Ramadan Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink.Two meals are typically prepared....
Ads of the Week Heineken Triumphs Where Pepsi Failed The flagrant commercialization of revolutions was a matter of time. For two beverage brands, Pepsi and Heineken, that time was...
Ads of the Week Royal Jordanian Airlines tackles discrimination head on Royal Jordanian has launched a new campaign that seeks to tackle all forms of discrimination.
Ads of the Week BETC and the FLAC Send Back Bullfighting to the Dinosaurs' Era Bullfighting, or corrida as this "sport" is called in Spain and South of France, is a tradition that should be...
Ads of the Week Batman Becomes Best Friends with a Young Refugee in Powerful New Film International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a...
Ads of the Week SKINS OF PEACE: A collection of passport covers to fight discrimination at airports Amnesty International USA and ad agency TBWA\Raad Dubai have recently come up with 'Skin of peace', a social campaign designed...
Ads of the Week Child Abuse #MakeItStop Dubai Foundation for Women and Children (DFWAC) has launched its eighth annual campaign titled "Protect My Childhood, It’s Precious" campaign...
Ads of the Week When a Dot Makes a Whole Difference Giving blood is generally very low down on people’s "to do" list. Publicis ME were tasked by American Excellence Medical...
