Advertising Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver...
Events/Awards The Immortal Awards unveils its 2023 winners The winners of the 2023 Immortal Awards have been announced and three projects have been crowned Immortal by this year’s...
Ads of the Week Basata disrupts the Egyptian fintech landscape with new campaign by DDB Egypt Basata, a leading fintech company, has announced in its latest campaign developed by DDB Egypt, the launch of POS machines...
Advertising Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’ At the center of Saudi Arabia's dynamic landscape of vision-led growth, Pete Lysak, the regional executive director for FP7 McCann...
Events/Awards The One Show Brag Bot invites the ad industry to celebrate wins unashamedly “The One to Brag About” One Show 2024 call for entries campaign and visual identity from NOT W+K breaks today...
News In Brief The Creative Floor Awards opens for entries and announces this year’s distinguished jury
Advertising Firas Mghames on Saudi Arabia's ad business model Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all' In the vibrant landscape of Saudi Arabia's advertising industry, where agencies are expanding their reach amid the euphoric business mood,...
News In Brief IAA Lebanon Chapter launches its Hall of Fame to honor top Lebanese advertising figures
