Advertising Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...
Advertising Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’ In a candid interview with ArabAd, Ibrahim Almutawa, managing partner of Jummar PR, sheds light on the transformative landscape of...
Advertising Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia' Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...
Advertising Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Advertising Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA As Saudi Arabia moves forward towards its 2030 vision, the Kingdom has been witnessing tremendous growth across various sectors, leaving...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Advertising Hisham Maksoudian: ‘Saudi Arabia is running the show’ Hisham Maksoudian, CEO of Riyadh-based independent agency ADCOUNCIL knows the market really well and has been witnessing the flood of...
Advertising Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’ Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...
Advertising The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game' As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
Free Talk Marketing: A Way of Thinking - A Way of Living Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Digital MindField’s Saudi Journey - an interview with Business Director Layal Khodary MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
Advertising Eddy Rizk: 'Saudi Arabia has emerged as a rejuvenating source of creativity' BIG KAHUNA FILMS, a creative production house that has a significant presence in the Middle East and is renowned for...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Advertising Reda Raad: 'A creative renaissance is what Saudi is undergoing right now' TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
