Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
News In Brief TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
Events/Awards Media creativity and big ideas won at 2023 Cresta Awards With just three Grand Prix, this year's Cresta Awards has marked itself out as one of the most desirable and...
Advertising Global ad spend to top $1trn for first time next year, as per WARC forecast WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100...
Digital Will advertising’s glorification of AI ruin GenZ’s mental health? Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
News In Brief 10 worst cyberattacks in the Middle East in the last 18 months revealed by Positive Technologies
