Events/Awards Saudi Arabia wins its first-ever Cannes Lions Grand Prix thanks to Wunderman Thompson's innovative thinking
News In Brief Top strategists from the Middle East among NYF AME Awards 2023 Executive and Grand Jury
Advertising Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch “Marketing to Arab Mothers” - A survey of 6,200 Arab mothers conducted by Webedia reveals alarming findings on the advertising...
Digital Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
Ads of the Week Orange offers gamers the possibility to wear their African & Middle Eastern culture with #MaxYourIdentity Orange and Publicis Conseil launched 'Cultural Avatars #MaxYourIdentity', so the gamers who want to represent their skins from their various...
News In Brief Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
News In Brief Largest opinion poll in the Arab world highlights significant trends in Arab public opinion
